ROB and LINDA CLARK are the "REALTORS YOU NEED TO KNOW...FOR THE LIFESTYLE YOU DESERVE"

Monday, November 27, 2006

INSURANCE COMPANY SUBSIDIARY ???


JACKSONVILLE, Fla. – Nov. 21, 2006 – As the 2006 hurricane season tiptoes into history, Floridians are relieved they haven’t had to trade their two-bedroom ranch for a FEMA double-wide.

But even though Mother Nature might have handed homeowners a break, they shouldn’t expect one from their property insurance carrier.

Premiums will continue to levitate thanks to rising reinsurance costs, inadequate competition, and projections of increased hurricane activity, industry insiders say.

Bad news for homeowners already reeling from sticker shock.

Homeowners rates in the First Coast, by one estimate, have more than doubled in the past three years.

“One season is probably not enough to drive the entire marketplace substantially downward,” said Justin Terry, a vice president at insurance broker Harden & Associates. “There are too many other factors driving pricing up and capacity down, including new risk modeling software, rating agency requirements, higher construction costs and continued development in coastal areas.” Ponte Vedra Beach-based insurance agent Chuck Bushong expects premiums to – at best – stabilize at the current high levels.

“If we get additional years of low storms, or no storms like we’ve had this year – pricing could go down,” he said. “But we need more than one year in a row for that to happen.” State Farm spokesman Justin Glover declined to speculate on the direction of insurance premiums next year, but didn’t raise any hopes.

“We look at [hurricanes] over many, many years,” Glover said. “One mild season does not mean that we are back into a cycle of no hurricanes. State Farm’s risk may not have changed.” For the insurance industry, which saw its bottom-line deluged by billions of dollars in claims in the past two years, the ‘06 season is being viewed as a catch-up year.

Hurricane-related losses in the past two years wiped out all profits that State Farm’s Florida subsidiary had earned since Hurricane Andrew struck in 1992, Glover said. After 2004, the subsidiary had to take out a $650 million loan from its Bloomington, Ill.-based parent to pay claims and stay afloat.

Insurers need to make money in the “years the wind doesn’t blow, to be able to pay in the years that it does,” said Jeff Grady, president of the Florida Association of Insurance Agents. “Losses are large when they come, and you gotta have a big bag of money to pay for it.” Dale Eberhardt, who paid more than $2,000 in insurance premiums this year, isn’t buying the industry’s sob story.

The Orange Park retiree’s annual insurance premium spiked 130 percent in the past year. Eberhardt said he hasn’t made a claim on his four-bedroom home in the past 10 years.

“If there’s no claims, why should insurance prices keep on increasing?” the 67-year-old asked. “Now, I’m paying more in [home] insurance than I am paying in [property] taxes.” Eberhardt said he understands insurers need to raise rates to help build back their decimated financial reserves.

But, “if there’s going to be increases, [they should be] reasonable,” he said. “One hundred thirty percent in one year, and then they are going to try to raise it again next year? That doesn’t make a whole lot of sense.” Market forces – not just natural forces – are fueling premium inflation.

In the past three years, at least 25 carriers have scaled back coverage in Northeast Florida, or said they would not write new policies, Bushong said. Such declines in capacity are ratcheting up the rates consumers pay.

What is needed, insurance executives say, is legislative changes to make it easier for insurers to tap into the Florida Hurricane Catastrophe Fund, also known as the CAT fund, a backup reinsurance account that kicks in when insurers lose too much money.

The threshold for CAT fund help is $5.2 billion in losses, and state Chief Financial Officer Tom Gallagher has suggested lowering that threshold to $3 billion.

The insurance industry waves off the 2006 hurricane season as an anomaly. Florida is in the middle of a period of increased hurricane activity – one that is expected to last 10 to 15 years, Bushong said.

El Nino, a periodic warming of Pacific Ocean temperatures, has been credited with providing Florida with a respite.

Typically occurring every two to seven years, an El Nino warming can cause a shift in the jet stream over North America, according to the University of Florida. This shift brings cooler, wetter weather to the Southeastern U.S. during fall and winter months and providing shearing winds that rip hurricanes apart before they hit the coastline.

The main driver of premiums – reinsurance – is also expected to remain high. Insurers buy reinsurance to help offset the cost of paying claims after a major storm or other catastrophe.

“The thing that’s driving the [insurance] rates in Florida is the reinsurance costs,” said Tony Loughman, chief executive officer at Jacksonville-based Southern Oak Insurance Co. “End of story.” Reinsurers claim they are not charging enough to justify the risk the market represents, said Dan Dieterle, a senior vice president at Harden & Associates.

Although reinsurers have “models that would substantiate their position, it’s all speculation,” he said, because of weather’s unpredictability.

State Farm’s Florida subsidiary saw its monthly reinsurance costs more than triple this year to $55 million, compared with the prior year.

Sunshine State Insurance Co. has seen its reinsurance costs more than double in the past year, CEO John Rogan said. The St. Augustine-based property insurer expects another 8 percent to 10 percent increase in its reinsurance costs next year.

Homeowners “should pray for another good year,” Rogan said. “If we get two good years, back-to-back, it may enable reinsurers to take another look at their prices.”

Copyright © 2006 The Florida Verdana,Arial-Union, Jacksonville, Urvaksh Karkaria. Distributed by McClatchy-Tribune Business News.

Saturday, November 18, 2006

OPEN HOUSE SUNDAY 1 to 4


BOTANICA ON PALMER RANCH

7490 BOTANICA PARKWAY
The "Gem" of Botanica is available unfurnished at $599,500 or Designer furnished for $649,500. 2300 sq.ft with a 2 car garage, three bedrooms, den and 2 1/2 baths. This one has it all including a private elevator.

7525 Botanica Parkway
The most private lake/cul de sac location in Botanica. 1800 sq.ft. with a 2 car garage, two bedrooms and a den. Unique floor plan $499,900

5266 Bouchard Circle
Across from the Clubhouse. 1800 sq.ft with a 2 car garage & three bedrooms. Extensive tile. Make an offer $499,500

Come by and see these three wonderful Condos available for immediate occupancy at the Premiere Gated Mainland Condominium Community in Sarasota. Conveniently located at the corner of Honore and Palmer Ranch Parkway. Only 168 homes in 35 French Country inspired buildings. Clubhouse with a full exercise center, card/meeting room, catering kitchen and two heated pools.

The "LOCK & LEAVE" Lifestyle You Deserve.

Rob & Linda Clark
Horizon Realty
941-586-0110

Saturday, November 04, 2006

OPEN HOUSE SUNDAY 1 to 4


This Jasmine at 7525 Botanica Parkway has the most picturesque long lake view at Botanica. On a Cul de sac with 1800 sqft 3BR 2Bath 2Car Garage. Foyer entry, extensive tile, plantation shutters, 8 ft doors, maple kitchen, Solar & UV tinted windows and doors. Can be available for immediate possession. Gated, Maintenance-Free community with 4000 sqft Clubhouse and 2 heated pools. $499,900

Conveniently located at the corner of Honore and Palmer Ranch Parkway.
Call us for gate code

Rob and Linda Clark
Horizon Realty
941-586-0110
roblindaclark@comcast.net

Friday, October 27, 2006

Reverse Mortgages Are Popular with Some Seniors


Reverse mortgages are increasingly popular among older home owners, who often have much of their net worth tied up in their homes.

Brad Stroh, co-founder and co-CEO of Bills.com offers this advice for anyone contemplating a reverse mortgage:

•How much equity is there in the property? If the home still is mortgaged, the home owner will have to use proceeds from the reverse mortgage to pay off the loan.

•Know your borrowing eligibility. The Federal Housing Authority regulates how much home owners can borrow with a reverse mortgage. The amount varies with the home’s value and the borrower’s age. Get a ballpark figure with a calculator such as AARP's.

•Determine the costs. Closing costs on reverse mortgages are more expensive than regular mortgages. The fees are subtracted from the proceeds.

•The U.S. Department of Housing and Urban Development provides information free of charge to potential reverse mortgage applicants who need help finding a lender or understanding if they qualify. “Counselors” who offer this service for a fee may be scammers.

REALTOR® Magazine Online

Monday, October 16, 2006

300 Million of Us


U.S. Population to Hit 300 Million on Tuesday

The population of the United States is expected to reach 300 million on Tuesday at 7:46 a.m. Eastern Time.

Population hit 200 million in 1967. Here’s a quick look at how the U.S. has changed in 39 years, in terms of new home prices, population density, and household growth.

From 1967 to 2006

U.S. Households went from 59 to 113 million

The Price of a new home rose from $24,600 to $290,600

The Home ownership rate was 63.6 and now is 68.9

People per square mile rose from 57 to 84


Source: Associated Press (10/14/2006)

Friday, October 06, 2006

OPEN HOUSE SUNDAY 1 to 3:30 X 3


BOTANICA ON PALMER RANCH
COME BY AND SAY HELLO AND SEE THREE WONDERFUL CONDOS AVAILABLE FOR IMMEDIATE OCCUPANCY AT THE PREMIERE CONDOMINIUM COMMUNITY ON THE PALMER RANCH. THE "LOCK & LEAVE" LIFESTYLE YOU DESERVE.

7490 BOTANICA PARKWAY
2300 SQFT 3 BEDROOMS, DEN, 2 1/2 BATHROOMS, AND A 2 CAR GARAGE. TROPICALLY ELEGANT WITH A PRIVATE ELEVATOR. A MUST SEE IF YOU WANT THE VERY BEST. $599,500

7525 BOTANICA PARKWAY
1800 SQFT 3 BEDEROOMS, 2 BATHROOMS AND A 2 CAR GARAGE THE MOST PICTURESQUE LAKE VIEW IN BOTANICA. YOU'LL LOVE THIS FLOOR PLAN. $520,000

5266 BOUCHARD CIRCLE
1800 SQFT 3 BEDROOMS, 2 BATHROOMS AND A TWO CAR GARAGE. STEPS TO THE FABULOUS BOTANICA CLUHOUSE FROM THIS FORMER MODEL. $499,500

CONVENIENTLY LOCATED AT THE SW CORNER OF HONORE AND PALMER RANCH PARKWAY. CLOSE TO THE NEW SARASOTA "RAILS TO TRAILS" PARK.

CONTACT US FOR ACCESS

CALL ROB and LINDA CLARK
HORIZON REALTY
941-586-0110
roblindaclark@comcast.net

Sunday, October 01, 2006

FOR YOU BILLY JOEL FANS


Billy Joel, the iconic singer from Long Island, is selling his 14,000 square foot home for 37.5 million dollars. The home in Centre Island, a hamlet on Oyster Bay Harbor, also has a guest cottage and a pool house. Joel has another home in Sag Harbor, along with homes in Greenwich Village and Miami.


The Piano Man’s spread includes a 14,000-square-foot brick, gabled house with 1,550 feet of frontage on Oyster Bay Harbor. Among the amenities is a domed-roof indoor pool room where Joel had the pool filled in to create the perfect acoustical home for a grand piano. Also on the grounds are a guest cottage and a pool house.

Billy Joel is ‘movin’ out’ - Newsday.com.

Thursday, September 28, 2006

FABULOUS ACTIVE ADULT COMMUNITY











RESORT STYLE LIVING

CONTACT ROB and LINDA CLARK OF HORIZON REALTY AT 941-586-0110 FOR A HOME BUYERS PACKAGE (or email roblindaclark@comcast.net)"

MAINTENANCE-FREE NEW HOMES, VILLAS and CLUB HOMES (2-4 BEDROOMS) IN A GATED COMMUNITY from the $290's to the $400's …AND ALL HAVE 2 CAR GARAGES.

ROB & LINDA CLARK
REALTORS YOU NEED TO KNOW...FOR THE LIFESTYLE YOU DESERVE


FULL-TIME ACTIVITIES DIRECTOR, WATER AEROBICS, TRIVIA NIGHT, BOCCE BALL, BRIDGE, POKER NIGHT, SOCIAL EVENTS, MEET YOUR NEIGHBOR DINNERS, BILLIARDS, TOTAL EXERCISE CENTER, PUTTING GREEN, INERNET CAFE, BIG SCREEN TV'S, LIBRARY, CRAFT ROOM.

LEARN MAJ JONG, LANGUAGES, COMPUTERS, CRAFTS

ROB & LINDA CLARK
HORIZON REALTY
941-586-0110
roblindaclark@comcast.net

BUY OF THE YEAR ???




PRICED $100,000 BELOW THE LAST RECORDED MLS SALE AT BOTANICA.
SPECTACULAR WISTERIA AT ONLY $599,500

Friday, September 15, 2006

GREAT BUYS AT BOTANICA on PALMER RANCH



BOTANICA on PALMER RANCH
The Premier Gated Condominium Community in Sarasota.
Conveniently located at the corner of Honore and Palmer Ranch Parkway.
Only 168 homes in 35 French Country inspired buildings. Clubhouse with a full exercise center, card/meeting room, catering kitchen and two heated pools.

The "Wisteria" is almost 2300 sq.ft with a private elevator from the 2 car garage. Three bedrooms, Den, two full bathrooms and a Powder Room. Tray ceilings, maple cabinets, quartz countertops, stainless steel appliances, plantation shutters and more closets than anyone else in Botanica. Everyone ask if it was the model, the model wasn't this nice. Priced significantly under the competition at $599,500

The "JASMINE" is almost 1800 sq.ft. A wall of pocket sliders opens to a 20 ft lanai overlooking the most spectacular and private lakefront homesite in Botanica. Three bedrooms, two bathrooms and a two car garage. Extensive 18" tile, plantation shutters, maple cabinets and a wonderfully functional floor plan. You can own this one for less than recent sales that don't compare. Priced at $520,000

Call ROB & LINDA CLARK of HORIZON REALTY for Sunday gate code 941-586-0110ON

Thursday, September 07, 2006

REMEMBER September 11th, 2006, Fly the Flag


Please join us in the FLY THE FLAG PROGRAM. On Monday September 11th please display a flag outside your home, apartment, office, or store.

Every individual should make it their duty to display an American flag on this fifth anniversary of our country's worst tragedy. We do this in honor of those who lost their lives on 9/11, their families, friends and loved ones who continue to endure the pain, and those who are fighting at home and abroad to preserve our cherished freedoms.

In the days, weeks and months following 9/11, our country was bathed in American flags as citizens mourned the incredible losses and stood shoulder-to-shoulder against terrorism. Sadly, those flags have all but disappeared. Our patriotism pulled us through some tough times and it shouldn't take another attack to galvanize us in solidarity. Our American flag is the fabric of our country and together we can prevail over terrorism of all kinds.

Take a moment to think back to how you felt on 9/11 and let those sentiments guide you. Fly or wear an American flag on 9/11.

God Bless You and God Bless the United States of America.

Monday, August 28, 2006

Group Compiles Stats on Homes Built in 2005


The National Association of Home Builders Economics Group compiled these U.S. Census Bureau statistics on single-family houses built in 2005:
• Average size: 2,434 square feet
• Average price: $297,000
• 89 percent have central air conditioning
• 96 percent have at least two bathrooms; 28 percent have three or more
• 88 percent have at least three bedrooms; 39 percent have four or more
• 50 percent have a fireplace
• 84 percent have a garage for at least two cars
• 34 percent have vinyl siding
• 53 percent have a porch
• 46 percent have a patio
• 27 percent have a deck
• 55 percent have two stories or more

Monday, August 14, 2006

Are You a "Professional" ??


The following short Quiz consists of 4 questions and will tell whether you are a qualified to be a “professional”. Scroll down for each answer. The questions are NOT that difficult.

1. How do you put a giraffe into a refrigerator?

The correct answer is: Open the refrigerator, put in the giraffe and close the door.
This question tests whether you tend to do simple things in an overly complicated way.

2. How do you put an elephant into a refrigerator?

Open the door and put in the elephant and close the refrigerator.
Wrong Answer.

Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. The previous tests your ability to think through repercussions of your previous actions.

3. The Lion King is hosting an animal conference. All the animals attend except one. Which animal does not attend?

Correct Answer: The elephant. The elephant is in the refrigerator. This tests your memory.

OK, even if you did not answer the first three questions correctly, you still have one more chance to show your abilities.

4. There is a river you must cross but it is inhabited by crocodiles. How do you manage it?

Correct Answer: You swim across. All the crocodiles are attending the Animal Meeting. This test whether you learn quickly from your mistakes.

According to Consulting Worldwide, around 90% of the professionals they tested got all questions wrong. But many pre-schoolers got several correct answers. Consulting says this conclusively disproves the theory that most professionals have the brains of a 4 year old

Pass this along to frustrate all your smart friends.

And you don’t have to pass this test to Buy or Sell with Rob and Linda Clark

Thursday, August 10, 2006

New Social Security Scam


The Internet is a wonderful tool to make our lives easier, however, there are potential dangers lurking when consumers are too easily lulled into a sense of complacency. In an effort to keep you informed we wanted to share news concerning a new Social Security e-mail scam.

The sender claims to be from the Social Security Administration with concerns that "someone is illegally using your Social Security number and assuming your identity" and directs you to a Website designed to look like Social Security’s Internet Website.

Once directed to the phony website, you will be asked to divulge personal and confidential information about your credit card. The Administration's Inspector General advises consumers to always avoid disclosing such information online. Any request for personal identification should be confirmed over the telephone to protect you against possible scams.

Identity fraud can include a host of crimes, ranging from the unauthorized use of a credit card, to assuming another person's identity and accessing their financial accounts. Unfortunately, the explosive growth of the unregulated information industry has created an environment in which individuals with a little time and effort can access your Social Security number (SSN), unlisted telephone number, and even your mother's maiden name.

These scammers then use that information, such as the data requested in the new Social Security scam, to take over your identity in order to open new accounts, apply for loans, obtain credit cards, and rent apartments. Studies show that victims of identity theft spend on average 90 hours of their own time and $1,700 in out of pocket expenses resolving the problem. In some cases, victims must change their Social Security numbers or phone numbers in order to alleviate the financial and emotional pain inflicted by identity theft.

Either through personal experience or personal contact, most Americans have been exposed to identity fraud. It is our fastest growing crime, costing approximately $750 million a year, and untold emotional stress. It is critical that Consumers have the information and the tools they need to fight identity thieves and to repair any damage they might inflict.

To report receipt of this e-mail message or other suspicious activity to Social Security’s Office of Inspector General, please call the OIG Hotline at 1-800-269-0271. A Public Fraud Reporting form is also available online at OIG’s website:

Sunday, July 16, 2006

Tax Deductions for Housing Not Always Equal


Home owners prize their tax deductions for mortgage interest and property taxes, but a study by the National Association of Home Builders shows that some people get more benefit than others.

Home owners in the 14th Congressional District in California, which includes Silicon Valley, took more in mortgage interest write-offs than all the residents of Vermont, Wyoming, West Virginia, Alabama, North Dakota and South Dakota combined. The average deduction in the 14th District was $35,000, compared with an average of $9,500 for home owners nationwide.

Owners in New York's 3rd District took $1.25 billion in property tax deductions, more than the $1.2 billion total reached by adding together all the property tax deductions from Hawaii, Wyoming, Arkansas, Delaware, the District of Columbia, North Dakota and South Dakota .

The bottom line: Be thankful if you’re not getting your share. It probably means you’re not being eaten alive by a huge mortgage and hefty property taxes.

Wednesday, July 05, 2006

Own Real Estate in an IRA


Own Real Estate in your IRA

Self Directed IRAs are a valuable way to build personal retirement wealth in your retirement portfolio. When income is generated from investments, the money stays in your IRA, which means it grows tax-free.

TYPES OF PROPERTY YOUR IRA CAN OWN
Single family and multi-unit homes, apartment buildings, co-ops, condominiums, commercial property, improved or unimproved land, whether it's leveraged or unleveraged, may be purchased by your Qualified Plan or your IRA.


FINANCING THE PURCHASE
You may finance or leverage any property you purchase for your Plan. The property is the collateral for the loan. As the property is an asset of the Plan, repayment of the underlying debt must come from contributions to or income from the property or other assets in the Plan.

Consult with your Tax Advisor then call us to purchase investment properties.

Saturday, July 01, 2006


Tighter Market Brings Innovative Pricing

Thanks to changing Real Estate markets, pricing a house is getting trickier than it was a year ago. As a result, some home sellers are trying new strategies.

In a slowing market, Real Estate professionals typically recommend setting a price that's around 5 percent below what similar properties are selling at. But some are trying less-conventional techniques.

Another idea: Cutting the price quickly and continuously until the house sells. Rob Clark, a real-estate professional in Sarasota, thinks this works, especially for Sellers who have a lot of equity in a house and can afford to be flexible.

Another theory is that switching pricing blocks may help because it brings a house to the attention of home buyers searching online who only are looking between certain parameters. Buyers tend to look in $20,000 to $25,000 increments for homes under $500,000, in $50,000 increments for homes between $500,000 and $1 million, and in $250,000 increments over $1 million.

Set a price at the top of a break point, and then jump down a whole notch if the market doesn't respond, say, from $749,000 to $699,000. "The goal is to hit the top of the market, without going over the edge."

Wednesday, June 28, 2006

Our First Grandchild

Our New Grandson


William Russell Phillips

Cruise on Your Condo


Condo cruise line converting more ships

After selling out its first luxury cruise ship condominium project, Condo Cruise Lines is working on converting two more medium-sized ships.

The first ship's condo prices started out at $349,000 and went as high as $529,000 last January.

The Cruise Line announced last January that it was taking semi-retired cruise ships and converting about two-thirds of the staterooms into multi-room luxury condo suites. Now, the company has four more ships targeted for conversion to condos, and the next two are already being re-configured by its maritime design partners.

Condo Cruise Lines officials say that many real estate investors are opting for this variation to the pre-construction condo purchase because the rental income is about five times higher than a beachfront condo on the Gulf of Mexico.

Thursday, June 22, 2006

THE NEW REAL ESTATE REALITY


Many Sellers cringe, thinking they are "losing" money on their house.

The discussion goes something like this:
"I lost $40,000 on my house. It's only worth $480,000 now."
"Really? So, you bought it for $520,000?"
"No – but my neighbor's house sold for $520,000 last winter and now the same model is on the market for $480,000. I have the same model, so I must have lost $40,000."
"I thought you bought your house three years ago for $340,000?"
"Yep."
"So where did you lose the $40,000? Sounds to me like you've gained $140,000."

When you’re ready to sell it, keep in mind you must sell in the market you’re in today. It doesn’t matter what your former neighbor got six months ago, or what properties are listed for now.

Somebody needs to blink. Sellers seem to be saying to Buyers "I’ll drop my price, just make an offer." While Buyers are blankly replying, "I’ll make an offer, just lower your price."
Keep in mind, the market is the market. When it’s time to buy, buy. When it’s time to move, then sell. Work with the market you’re in, not in the market you wish it would be. As inventories grow and days on market increase, those in the business know what will sell a house more than anything else …the price needs to come down to where the buyers are biting.

What is your true goal -- to get a certain amount of gain, or to get to the next house; and, finally, are you really in the game or just playing around? Get serious. Price right. Get on with life.

Priced Out of the Market


First Time Buyers Are The Key

The great strategy of the American Real Estate market works like this: You buy a first house and then as incomes rise and equity grows you sell and move up.
To make the system work you need First-time purchasers because if you don't have lots and lots of first-timers then you don't have replacement buyers for the folks who want to move up.

First-time buyers make up 40 percent of the existing home marketplace.

High Real Estate Prices and Rising Mortgage Rates creates a smaller number of first-time buyers and thus less demand and lower home prices.

Tuesday, June 20, 2006

NEW ACTIVE ADULT COMMUNITY


Priced from the $280's

Take advantage of current Builder Discounts and Closing Cost Offers.

Meet new friends at your 14,000 square foot Clubhouse with Swimming and Resistance Walking Pools, Spa, Social Hall, Card Rooms, Billiard, Arts & Crafts Rooms, Internet Café and Fitness Center.

Maintenance-Free, Gated Community with a choice of Single Family Homes and Villa Homes with tile roofs.

Close to the white sand beaches and azure blue water of the Golf of Mexico, Golf Courses to challenge beginners to professionals, the quaint shopping district and some of the best fresh and salt water fishing and boating.

Ideal location for day trips to Tampa Busch Gardens and Walt Disney World.

Call or E-mail us today and we will rush you an Information Package
(941) 586-0110 or roblindaclark@comcast.net

For the Lifestyle You Deserve

Thursday, June 15, 2006

What Happens when First Time Buyers Can't Afford a Home?


When First Time Buyers are forced out of the market by too high prices and rising interest rates the market slows. Rates aren't coming down anytime soon so prices must. It's a Bear market !!!

Apartment Rents Up Dramatically

(June 15, 2006) -- Apartment rents rose faster during the first quarter than they have in five years as rising mortgage rates pushed potential buyers out of the market.

The average rent was a record $952 a month, a 5 percent gain from a year earlier and the largest percentage increase since 2001 when rents rose 8.3 percent in the first quarter.

The top rental market in the country is Miami, where the vacancy rate is 1 percent, according to M/PF YieldStar, a Carrollton, Texas-based research company. Fort Lauderdale, Fla., is No. 2, at 1.7 percent. Cincinnati and Cleveland are at the bottom of the company's ranking of 57 markets, with vacancy rates of 9.5 percent and 9.2 percent, respectively.

Source: Bloomberg News (06/15/06)

Monday, June 05, 2006

Most Expensive Home For Sale

Selling the Priciest House in All the Country
(June 5, 2006) -- Anyone who wants to tour the house with the highest asking price in the country better be prepared to prove a net worth of $500 million or annual salary of $10 million.

The house is a 30,000-square-foot mansion known as Portabello perched on a cliff in Corona del Mar, Calif., south of Newport Beach. It’s priced at $75 million.

Some local real estate professionals are shaking their heads. ''Every agent in town is talking about it,'' says real estate associate Mark Whitehead, who sells homes in Corona del Mar. "It's a joke. It's an image thing. It's an ego trip to sell the most expensive home on the market.''

Bill Cote, owner of Cote Realty Group in Newport Beach, noted Portabello's asking price is 300 percent more than the highest amount paid for an Orange County home.

The Listing Agent declined to comment but released a statement saying that the house was reasonably priced considering the land was worth $45 million and it would cost up to $1,500 per square foot to rebuild the home.

The estate belongs to Frank Pritt, who in 1982 founded software maker Attachmate Corp., a large privately held technology company in Bellevue, Wash.

Source: The Los Angeles Times, Mai Tran (06/04/2006)

Friday, June 02, 2006

BILL GATES 11 RULES

To anyone with kids of any age, and to all of us who were kids once, here is some advice from Bill Gates. He talked about how feel-good, and politically correct teachings, created a generation of kids with no concept of reality, and how this method was setting them up for failure in the real world. His 11 Rules:

Rule 1: Life is not fair ... get used to it.

Rule 2: The world won't care about your self-esteem. However, the world will expect you to accomplish something BEFORE you start feeling good about yourself.

Rule 3: You will NOT make $40,000 a year right out of high school, and you won't be a vice-president with a car phone until you earn both.

Rule 4: If you think your teacher is tough, wait until you get a boss.

Rule 5: Flipping burgers at McDonalds should not be beneath your dignity. Your grandparents had a different word for burger flipping . . . they called it OPPORTUNITY.

Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them.

Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you are. So before you save the rain forest from the parasites of your parents' generation, try delousing the closet in your own bedroom.

Rule 8: Your school may have done away with recognizing that there are winners and losers, but life has not. In some schools they have even abolished failing grades, and they'll give you as much time as you want to get the right answer on an exam. This doesn't bear the slightest resemblance to ANYTHING in real life.

Rule 9: Life is not divided into semesters. You don't get summers off, and very few employers are interested in helping you find yourself. You are supposed to do that on your own time.

Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop, and go out and find a job.

Rule 11: Be nice to NERDS. Chances are you will end up working for one.

People are Talking about Rob & Linda Clark


Dear Rob and Linda

Just a short note of thanks for all your efforts in selling our Condo.

You two were always available to answer our questions or to calm our anxieties. The team approach that you exhibited ensured a quick sale of our residence by using the complementary skills that you two possess.

Would we use you again on a future Real Estate sale? Definitely!! And we have told many people to hire the "Clark Team" when they're ready to Buy or Sell.

Thanks again for all your help!

Jim and Elaine Moslener

Thursday, June 01, 2006

Barron's Housing Report



Florida Real Estate

The Sunday edition of Barron's reports that second home prices are plunging in certain areas of the U.S., and says it may signal a multi-year correction for the housing market.

Take a look at some of this evidence from Barron's:
• In Naples, FL, sales of homes costing less than $1 million declined 45% in unit volume in the first four months of this year. More expensive homes fell 34%.

Barron's implicates speculative investors as the main reason for the pull back in prices. "The danger," says Barron's, "is that if enough of those investors decide the market has peaked, they could trigger a selling frenzy throughout the second-homes market. That, in turn, could add to the pressures in the main housing market.

Florida had a large percentage of speculator-owned homes: Naples at 45 percent and Cape Coral/Ft. Myers at 40 percent. The average level of investor-owned homes is generally 14 percent.

Ingo Winzer, president of The Local Market Monitor, comments to Barron's, "This makes me very worried because it implies that the price increases have been driven more by speculators than by people who are going to hold onto these properties, and indicates to me that there's a speculative boom."

The price jumps of the past decade or so have brought homes to (un)affordability levels not seen in years. Homes are overvalued in Florida, California, and several other vacation-home spots.

Homes in Naples, FL, says the company, are 96 percent overvalued based on income levels, population densities, and historical prices. Port St. Lucie/Ft. Pierce, FL, homes are 75 percent overvalued, and Ft Lauderdale homes are 54 percent overvalued.

But, Barron's does leave some room for hope. The magazine points out that the baby-boom generation continues to pile up inherited and earned wealth. And those baby boomers will likely buy a second home to retire to. In the long-run, points out Barron's, these may just be profitable investments.

The question is do you have enough time to wait out the storm or do you just want get on with your life?

People are Talking about Rob and Linda Clark

"Rob and Linda Clark make a great team. Their experience and attention to detail is why we have chosen them to represent us on 3 real estate transactions over the past 3 years. They have gone so far as to monitor the progress of our last project via digital photos and commentary even though the property was well outside their home selling area. They have high integrity standards and have been a pleasure to work with, we would use them again without hesitation!"

Jim and Kelly Whitaker

Savings Help from Parents and Grandparents

Start to save Early

Let's suppose that you are 16 years old, in high school, and willing to work. Let's also suppose that you can clear about $2,000 over the course of a summer, if only because a doting grandparent puts money in the Roth while you take your earnings to school. If you invest in a Roth IRA, it will grow, tax-free, for as long as you have the account. All withdrawals from the account after age 59 1/2 will be tax-free.

If your money is invested in common stocks and you achieve the average compound annual rate on large-capitalization U.S. stocks, 10.7%, your account will grow to $9,378 at the end of the fourth year. You will be 20 years old. Invested in the same way, with no additional savings, the account will grow to:
• $25,917 by the time you are 30
• $71,625 by the time you are 40
• $197,943 by the time you are 50
• $547,037 by the time you are 60
• And $1,114,423 by the time you are 67
And you will have started and finished all of your saving before turning age 21.

Wednesday, May 31, 2006

SHOULD ARM LOANS BE REFINANCED?

Don't believe all the scary hype in the Media

(May 31, 2006) -- Home owners who took out adjustable-rate mortgages are facing big payment increases. But refinancing may not be the best solution, experts say.

ARMs made up 42 percent of all new home mortgages in 2005, up from 14 percent in 2003, according to LoanPerformance, a San Francisco-based research outfit.

As one example of how payments have increased, the starting rate on a 3/1 ARM — a loan with a fixed rate for three years — has risen to 6.17 percent from 3.80 percent in 2003. That translates into a $220-per-month increase.

But before they refinance to lower their payments, ARM borrowers should consider standing pat. If the annual adjustment is capped at 2 percent, the rate will rise to 5.8 percent in the first year — that's less than a 30-year fixed rate right now.

Plus, refinancing costs are high, says Keith Gumbinger, vice president of HSH Associates, which tracks the mortgage industry.And by the time another year rolls around, rates could go back down.

Gumbinger is among those who believe the Fed’s next move will be to push rates back down to jumpstart a slowing economy.

Source: SmartMoney, Reshma Kapadia (06/01/2006)

Tuesday, May 30, 2006

IS IT A BUYER"S MARKET?

Sarasota Housing Market Struggles
March 2005 compared to March 2006
Realtors Sold 45% fewer homes in March 2006 than in March 2005
Sarasota's 22% decline in closings was the highest in Florida
Values rose 5% in Florida but Sarasota-Bradenton's $321,400 median sales price showed a 6% decline from $340,667

Median price is the price where half the homes sold for more and half the homes sold for less. People buy as much home as they can afford so someone buying a $400,000 home today will land more home than they would have last year. Actual prices may have declined 10-20% over the past year.

Conclusion:With the current huge inventory of homes and rise in interest rates it's naturally going to take longer to sell and the price you are going to get may not be the one you envisioned.

People are Talking about Rob & Linda


Another Testimonial
We certainly chose the right realtors to sell our property at Botanica. Your combined experience and expertise contributed to a successful and smooth sales experience. Thank you for helping us through a most difficult time of our lives.

Best regards,
Marian and Boots Campbell

Thursday, May 25, 2006

ELVIS HOME SELLS ON EBAY

Celebrity Psychic Wins Bid for Elvis House

Celebrity psychic Uri Geller was the winning bidder for a Memphis house where Elvis Presley had lived just as his career was taking off.

Geller says he knew his bid of $905,100 was a winner last week just as the eBay auction closed because the radio began playing “Love me Tender.”

Geller, an Israeli who lives outside London, is buying the house with two partners: Peter Gleason, a New York attorney and retired firefighter, and Lisbeth Silvandersson, a jewelry maker who lives in England.

They plan to restore the four-bedroom home to its original splendor and bring sick children from Palestine, Israel, and America to see it. They hope to eventually turn it into a museum.

When Presley lived in the home, he appeared on the Ed Sullivan show, starred in "Love Me Tender," bought his pink Cadillac, and posed in his gold lame suit.

Wednesday, May 24, 2006

PEOPLE ARE TALKING ABOUT ROB & LINDA


Testimonial

Now that our lives have settled down a bit thought it was time to send a long overdue message!

Just wanted you both to know how much we appreciated all your council and the above and beyond service you gave us in selling our Botanica house.......we have sold a lot of real estate in Florida, but never received "your" kind of service. Thanks, should we buy again you'll get another call!

Carolyn and Dick Chudik

IS IT A BUYER'S MARKET?

MLS REAL ESTATE STATISTICS

For the first three weeks of May 2006

............................SARASOTA.....PALMER RANCH

NEW LISTINGS..............1343...................76

SALE PENDING................588...................35

PRICE CHANGE.............1597..................137

EXPIRED........................627.....................41

SOLD.............................344.....................23

Monday, May 22, 2006

1031 EXCHANGES

WHAT IS A §1031 EXCHANGE?

Ask your Exchanger about the possibility of a 1031 exchange on your second home or Vacation Property
Thanks to IRC §1031, a properly structured exchange allows an investor to sell a property, to reinvest the proceeds in a new property and to defer all capital gain taxes. IRC §1031 (a)(1) states:

"No gain or loss shall be recognized on the exchange of property held for productive use in a trade or business or for investment, if such property is exchanged solely for property of like-kind which is to be held either for productive use in a trade or business or for investment."

To understand the powerful protection an exchange offers, consider the following example:

An investor has a $200,000 capital gain and incurs a tax liability of approximately $70,000 in combined taxes (depreciation recapture, federal and state capital gain taxes) when the property is sold. Only $130,000 remains to reinvest in another property.

Assuming a 25% down payment and a 75% loan-to-value ratio, the seller would only be able to purchase a $520,000 new property.

If the same investor chose to exchange, however, he or she would be able to reinvest the entire $200,000 of equity in the purchase of $800,000 in real estate, assuming the same down payment and loan-to-value ratios.
As the above example demonstrates, exchanges protect investors from capital gain taxes as well as facilitating significant portfolio growth and increased return on investment. In order to access the full potential of these benefits, it is crucial to have a comprehensive knowledge of the exchange process and the IRC. For instance, an accurate understanding of the key term like-kind - often mistakenly thought to mean the same exact types of property - can reveal possibilities that might have been dismissed or overlooked. Obtain accurate and thorough information about the entire exchange process.

WHY HAVE SELLER FINANCING

More Sellers Holding Mortgages for Buyers

(May 22, 2006) -- Seller-held financing, known as take-back or owner-carry loans, are back.

This time it’s not because they help sellers afford homes in a high interest-rate environment, as they did in the 1980s, when 40 percent of all home sales used seller financing.

This time, it’s because take-back loans allow the seller to spread out the gain over a longer period and avoid paying a large capital gains bill on profits over $250,000 for an individual or $500,000 for a married couple.

"Any time you do a carry back, you're sheltering that principal amount from taxes until the year it's paid," Ratzlaff said. "You avoid some capital-gains tax by spreading it out."

It's an option most likely to appeal to retirees or people who have paid off their mortgages and want to receive steady income. If the current mortgage rate is 6.5 percent, the sellers could carry back at 6 percent – better than what they could earn at a bank.

Buyers also can benefit by getting financing at a lower rate without spending money for appraisals, fees and points.

Experts suggest having the seller-financing contract serviced by an agency that for a monthly fee will manage a seller's bookkeeping, tax records and late notices.

Friday, May 19, 2006

PROTECT YOUR CREDIT

BAD THINGS CAN HAPPEN TO GOOD PEOPLE...AN ATTORNEYS ADVICE

1. The next time you order checks have only your initials (instead of first name) and last name put on them. If someone takes your checkbook, they will not know if you sign your checks with just your initials or your first name, but your bank will know how you sign your checks.

2. Do not sign the back of your credit cards. Instead, put "PHOTO ID REQUIRED."

3. When you are writing checks to pay on your credit card accounts, DO NOT put the complete account number on the "For" line. Instead, just put the last four numbers. The credit card company knows the rest of the number, and anyone who might be handling your check as it passes through all the check-processing channels will not have access to it.

4. Put your work phone # on your checks instead of your home phone. If you have a PO Box, use that instead of your home address. If you do not have a PO Box, use your work address. Never have your SS# printed on your checks, (DUH!). You can add it if it is necessary. However, if you have it printed, anyone can get it.

5. Place the contents of your wallet on a photocopy machine. Do both sides of each license, credit card, etc. You will know what you had in your wallet and all of the account numbers and phone numbers to call and cancel. Keep the photocopy in a safe place. Also carry a photocopy of your passport when traveling either here or abroad. We have all heard horror stories about fraud that is committed on us in stealing a name, address, Social Security number, credit cards.

6. When you check out of a hotel that uses cards for! keys (and they all seem to do that now), do not turn the "keys" in. Take them with you and destroy them. Those little cards have on them all of the information you gave the hotel, including address and credit card numbers and expiration dates. Someone with a card reader, or employee of the hotel, can access all that information with no problem whatsoever.

Unfortunately, as an attorney, I have first hand knowledge because my wallet was stolen last month. Within a week, the thieve(s) ordered an expensive monthly cell phone package, applied for a VISA credit card, had a credit line approved to buy a Gateway computer and received a PIN number from DMV to change my driving record information online. Here is some critical information to limit the damage in case this happens to you or someone you know:

1. We have been told we should cancel our credit cards immediately. The key is having the toll free numbers and your card numbers handy so you know whom to call. Keep those where you can find them.

2. File a police report immediately in the jurisdiction where your credit cards, etc., were stolen. This proves to credit providers you were diligent, and this is a first step toward an investigation (if there ever is one). However, here is what is perhaps most important of all (I never even thought to do this.)

3. Call the three national credit reporting organizations immediately to place a fraud alert on your name and Social Security number. I had never heard of doing that until advised by a bank that called to tell me an application for credit was made over the Internet in my name. The alert means any company that checks your credit knows your information was stolen, and they have to contact you by phone to authorize new credit. By the time I was advised to do this, almost two weeks after the theft, all the damage had been done. There are records of all the credit checks initiated by the thieves' purchases,! none of which I knew about before placing the alert. Since then, no additional damage has been done, and the thieves threw my wallet away this weekend (someone turned it in). It seems to have stopped them dead in their tracks.

Now, here are the numbers you always need to contact about your wallet and contents being stolen:

1.) Equifax: 1-800-525-6285
2.) Experian (formerly TRW): 1-888-397-3742
3.) TransUnion: 1-800-680-7289
4.) Social Security Administration (fraud line): 1-800-269-0271

We pass along jokes on the Internet; we pass along just about everything.

Nevertheless, if you are willing to pass this information along, it could really help someone about who you care.

REAL ESTATE DISCLOSURE

Only 30 percent of Home Buyers were given representation disclosures last year when they met with their Real Estate Professional for the first time, according to the NATIONAL ASSOCIATION OF REALTORS®, despite the fact that state law typically requires practitioners to provide such documentation at the initial meeting.

NAR also reports that close to 50 percent of first-time buyers were not given disclosures at all or had no idea whether they had received one.

Disclosures about representation are key, mainly because Buyers who unknowingly provide the Seller's Agent with information about their finances or personal situations will be at a disadvantage during pricing and negotiations. Buyers who do not receive such disclosures might pay too much for the home or be persuaded to waive contingency clauses and other protections.

Experts warn buyers that the lack of a Buyer-Agent Agreement means that the practitioner is probably representing the Seller and looking to achieve a top-dollar sale.

A Home Buyer is currently battling a pair of practitioners in court because the Buyer contends he signed a contract to purchase a home at an inflated price because the practitioner that he believed was acting on his behalf was actually the Seller's Agent. The Buyer is looking to recover his deposit and punitive damages.

BOTANICA on Palmer Ranch




New Price...$556,000...available for a quick closing

The "Jasmine" 3BR/2Bath Luxury Condominium with a 2 Car Garage and Picturesque Water views from the 24 ft Lanai.
Close to the white powder sand beaches of Siesta Key and new "Rails to Trails" park
where you can walk or bike for miles.

Check out our WEBSITE ... Go to: View my complete profile ... on the left of this page under ABOUT ME.

Thursday, May 18, 2006

50 Year Mortgages

Benefits, Risks of the Half-Century Mortgage Loan

Some home buyers who can’t afford a standard 30-year mortgage, and aren't comfortable with a 40-year mortgage either, are finding a 50-year loan to be an attractive option.

While many banks offer the 40-year product — which accounts for 5 percent of loans — 50-year mortgages are harder to find, according to LoanPerformance, a real estate data firm. So far, only a few small lenders have rolled out the five-decades-long mortgages.

Statewide Bancorp in Rancho Cucamonga, Calif., has had about 220 applications since March when it began offering the 50-year term. The loans are luring cash-strapped buyers who are having a hard time coping with soaring home prices. Although 50-year mortgages come with lower monthly payments, but borrowers build equity very slowly and risk owing more than the home is worth.

Also, because rates on the loans are adjustable, monthly payments could rise over time. Still, observers say, the 50-year mortgages are less risky than interest-only or option mortgages.

Hispanics Move Up List of American Home Buyers

Home buyers with names such as Rodriguez, Garcia and Hernandez bumped Brown, Miller and Davis down the list of most common buyers' names in 2005, reflecting Hispanics' rapid advance into the middle class.

A DataQuick Information Systems analysis of deeds and county assessment data shows a dramatic rise in the number of Hispanic and Asian home buyers since 2000.

Smith and Johnson remain the two most popular, but Rodriguez has replaced Brown in third place. Four Hispanic names are in the top 10, compared with two in 2000. advertisement

Hispanic surnames made up 14.6 percent of all home buyers' names, up from 10.3 percent five years earlier.

"The Latino population is really integrating into the middle class - and rapidly," said John Karevoll, analyst at DataQuick, a San Diego real estate information company that scoured public records in 38 states that accounted for 93 percent of the nation's real estate activity.

Asians also are bigger players. Nguyen, a common Vietnamese name, moved from 23rd to 14th.

In California, almost 28 percent of home buyers are Hispanic and the five most common surnames are Hispanic. Only one was in the top five in 2000.

The changes are dramatic elsewhere, too. No Hispanic names appeared in the top five in Illinois in 2000. Now, Garcia is third and Rodriguez fifth. Nevada went from zero to three and New Jersey from one to three.

"It's startling how rapid the changes are," said Dowell Myers, a University of Southern California housing demographer. "People assume that Latinos are poor and that they're not a factor in homeownership. They're really integrating economically."

The rate of homeownership among the nation's 42.7 million Hispanics hit a record 50 percent in the last quarter of 2005, according to the department of Housing and Urban Development. Low interest rates and flexible lending rules contributed to the spike. Twenty-five years ago, lenders would not even consider a spouse's income when evaluating a home loan, Karevoll said. Now, various relatives can qualify by pooling their earnings.

Hispanics are likely to make up 40 percent of first-time home buyers over the next 20 years, according to the Harvard Joint Center for Housing Studies.

Cooler Home Sales Ushers in it's own Lexicon

It helps to have a decoder ring when you read today’s real estate ads –

Newly spruced up to wow buyers in a tightening market. Here are some definitions:

Old World Elegance. The word luxury is so 2005.
Estate Condition. This means it's a wreck – but you can buy it for less than if it weren't.
New Price. The seller dropped the asking price, but doesn't want to put it bluntly.
Price Reduced to Sell: Sometimes the direct approach works.
Dripping with Charm. Better than saying the faucets leak.
Mint. If you like the seller’s taste, you won’t have to do a thing.
Cook's Kitchen or Chef's Kitchen. Bigger than the usual galley kitchen.
Intimate: The new euphemism for small.
Grand. It suggests glamorous things like sweeping staircases in duplexes -- and sweeping prices to match.

Thursday, May 11, 2006

Who Spends More on Housing ??

WASHINGTON -- May 11, 2006 -- A recent survey of homebuyers in three generations -- Gen Y (those born between 1979 and 1994), Gen X (born between 1965 and 1978), and baby boomers (born between 1946 and 1965) -- show that the two younger generations are outspending boomers in their first home purchase.

Both of the younger generations also devote a larger portion of their salaries to housing costs, according to the survey. The goal of the survey was to understand and compare the experiences of the first-home purchase among members of three different generations.

Unlike boomers who purchased their first homes in response to life events such as a marriage or birth, financial incentives motivate both Gen X and Gen Y buyers with investment value cited as the “key driver” by the Century 21 survey with 42 percent of Gen X respondents and 39 percent of Gen Y respondents citing a “safe investment” as the reason for purchase.

A similar business-like approach is applied to the home search and purchase. “These guys don’t get caught up in the process. They’re very bottom-line oriented and results oriented.” said a former NAR chief economist.

“Don’t expect them to fall in love with the property,” he cautions. “What matters is whether the house works for them and whether it’s a good deal.”

“Real estate professionals shouldn’t only get to know this group, they should also begin to look at their own materials, particularly Web sites, from the perspective of this demographic,” he says.

A higher proportion of younger buyers use the Internet. For Gen Y it ranked as the primary source of home shopping information according to the survey. Experts say that being able to remain anonymous while they gather information is a top criterion for younger buyers.

Less relationship-oriented than boomers, younger buyers are also more likely than boomers to say “next” if a salesperson doesn’t meet their expectations. However, “They will be loyal if you work the way they want.”

Exceptional Service...Fair Commission

Discount Real Estate Brokers: Get what you pay for?

You've worked hard for the money -- the equity in your house, that is, and now that you've decided to sell you're reluctant to give a traditional real estate broker a whopping 6 or 7 percent commission for bringing you a buyer.

The good news is you don't have to. You have options, and one of them is to sign on with a Full Service Broker, a licensed Realtor who is willing to shave off 1, 2 or more percentage points.

Rob and Linda Clark of Horizon Realty offer "exceptional" Full Service Real Estate Services at a Fair Commission.

The Mexican Shortcut Story

A fancy boat docked in a tiny Mexican village. An American tourist complimented the Mexican fisherman on the quality of his fish and asked how long it took him to catch them. "Not very long," answered the Mexican. "Well, then, why didn't you stay out longer and catch more?" asked the American. The Mexican explained that his small catch was sufficient to meet his needs and those of his family. The American asked, "But what do you do with the rest of your time?" "I sleep late, fish a little, play with my children, and take a siesta with my wife. In the evenings, I go into the village to see my friends, have a few drinks, play the guitar, and sing a few songs...I have a full life." The American interrupted, "I have an MBA from Harvard and I can help you! --You should start by fishing longer every day. You can then sell the extra fish you catch. With the extra revenue, you can buy a bigger boat. With the extra money the larger boat will bring, you can buy a second one and a third one and so on until you have an entire fleet of trawlers. Instead of selling your fish to a middle man, you can negotiate directly with the processing plants and maybe even open your own plant. You can then leave this little village and move to Mexico City, Los Angeles, or even New York City! From there you can direct your huge enterprise." "How long would that take?" asked the Mexican. "Twenty, perhaps twenty-five years," replied the American. "And after that?" "Afterwards? That's when it gets really interesting," answered the American, laughing. "When your business gets really big, you can start selling stocks and make millions!" "Millions? Really? And after that?" "After that you'll be able to retire, live in a tiny village near the coast, sleep late, play with your children, catch a few fish, take siestas with your wife, and spend your evenings drinking and enjoying your friends...

Tuesday, May 09, 2006

Model Home

To help buyers envision life in a new community development, a builder has hired actors to "live" in a model home and portray a family going about daily activities — cooking, listening to music, and hanging out.Beginning on May 20, actors will live in a model home in Centex Corp.'s Milestone community in Santa Clarita, Calif. The thespians will act as a two-child family, allowing prospective buyers to watch them as they live. The "home owners" also will be able to provide information about prices, floor plans, and local schools. Homes in the 166-unit Milestone development are priced from $500,000 to $600,000 and feature as much as 2,321 square feet of living space, five bedrooms, and three bathrooms. The HomeLife program will be expanded to other Centex developments in the coming months. "Model complexes tend to be a bit stagnant and dry for people," comments Amanda Larson of Centex. "What better to show how someone might live in them?"

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